Market Research and Focus Groups

ARS works with market research groups to help streamline data collection with our interactive systems and software. We work with the customer to determine the level of research data needed and based on that need provide the level of keypad system needed for their event. Focus group events are typically set up for collection of data from participants in the meeting room and live viewing of response data in a separate client viewing room.

ARS delivers unique, sophisticated tools for message testing and focus grouping with its Pulse add-on module (not for resale) to the wInquiry software package. Pulse uses a “moment-to-moment” polling process that collects participant responses continuously in real-time. A graphic of the responses to the research stimuli is displayed with live video of the event to produce a fully integrated video record of both the stimulus and the response.

Self-paced surveys can be conducted using the Reply IQ System using ARS wInquiry software’s standalone module for self-paced testing. In this mode, the keypad can be used to navigate through a set of questions (1-170) that have been downloaded to the feature connector memory. The keypad could be taken out-of-range of the base, for test/survey data collection purposes, and then brought back within range when data is available for download to the computer.