PULSE™

The ARS Pulse™ polling system gathers continuous "moment-to-moment" responses from an audience during an "real-time" event, and combines a sophisticated graphic display of these responses with live video of the event to produce a fully integrated video record of both the stimulus and the response.

Pulse employs a flexible numeric rating scale of up to 10 choices. Using their keypads, respondents are asked to periodically press the number on the scale that corresponds to their attitude or opinion at that moment. Every response from each individual keypad is collected and saved, and a real-time graphic analysis of the group's response is immediately updated on the Pulse video output.

Pulse can also incorporate discrete multiple-choice survey polls that let you collect audience opinions, demographics and other related information. Sub-groupings of the audience (called "filters") can be derived from this data, and used during the moment-to-moment polling to show the live average response from sub-groups in addition to the group as a whole.

Pulse Freatures
Pulse's graphic output can be tailored to include the following data elements:

• Active mean line graph, with color-keyed lines for overall and sub-group averages
• Dynamic histogram showing the response distribution of the most recent sample
• General status and information line
• "Who's Pressing" listing of keypads which last returned a specified value
• "Non-responders" listing of keypads which have not recently returned a response
• Filter data for selected sub-groups

Applications of Pulse
ARS Pulse™ polling can be used in any live or simulated presentation where audience reactions need to be measured continuously over time. Pulse is ideal for focus group research, TV or radio ad testing, jury simulations, and more.